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It’s no secret that social media can be a powerful tool for promoting your business. But what about the dark side of social media? In a recent interview, Ryan Kavanaugh talked about the dangers of social media and how businesses can protect themselves from them.

On The Downside Of Social Media

When asked about the cons of social media, Kavanaugh said that businesses need to be very careful about their online presence. While it’s important for individuals and businesses to market themselves on the internet, too much exposure can lead to disaster if you’re not careful. Online attacks are a serious threat when it comes to your reputation and business, but it doesn’t have to be that way.

Ryan Kavanaugh founded Relativity in 2000 and since then he’s strived to protect his brand online by building a solid online reputation through social media. “We’ve found that you can’t control everything,” said Kavanaugh in an interview with Capital New York. “There’s always the one person who’s going to say something totally wrong and it’s not fair, but you need to protect your brand.”

How To Protect Your Business On Social Media

In order to better protect yourself from online attacks, Kavanaugh has a few pointers for those looking to build their name. First off, he says that brands need to be active on social media.

Another tip that Kavanaugh suggests is that brands need to control how they present themselves online through the use of consistent branding. Consistent branding helps protect your company by making it easier for people to identify with your brand. While it’s important to give people a reason to follow your brand, it’s also important not to go overboard and spam social media with updates. This can be bad for your business if you’re simply repeating the same thing over and over again and updating your page constantly.

It’s also important to know who is following you on social media, and Ryan Kavanaugh says that diversity in your social media following is key. “You can’t just have haters,” said Kavanaugh. “If you only have haters then you’re not doing enough.”